Building Resilient Businesses
Strategic Clarity and Human Connection
Welcome — I’m Erin.
I’m an operations and business intelligence strategist with over 15 years of experience transforming complex business processes into efficient, scalable systems.
My work connects data, technology, and people. Improving operational performance, strengthening customer relationships, and turning business insights into measurable results.
From leading cross-functional initiatives to developing analytical tools and optimizing enterprise systems, I bring both strategic perspective and hands-on technical expertise.
I believe the strongest businesses are built on clarity, thoughtful decisions, and genuine commitment to the people they serve.
Core Areas of Expertise
Customer Lifecycle Strategy
Designed and executed membership growth programs, achieving up to 49% expansion and record retention rates.
Revenue Optimization & Operational Efficiency
Increased direct-to-consumer revenue realization rates while scaling logistics, shipping, and fulfillment strategies.
Data-Driven Business Intelligence
Developed systems for membership forecasting, customer segmentation, and revenue analytics to inform executive strategy.
Project Leadership Across Cross-Functional Teams
Led successful CRM migrations, inventory system rebuilds, and operational process redesigns across business units.
Sustainable, Relationship-Driven Growth
Passionate about building loyalty models that respect the customer journey, not just the sales cycle.
Let’s Build Something Lasting
Whether you’re looking to optimize operations, strengthen customer loyalty, or translate insights into action — I’d love to connect.